One current challenge with consumer crypto is that most active users are builders or speculators. There are not that many actual consumers *yet.
This is not bad, but if you're building crypto stuff for consumers, I think you need to be aware of it. If you run the cryptonative GTM, you need to cater to crypto professionals (traders, developers, artists, creators) first or plan on abstracting away the crypto aspects after finding your first 100-1K happy users. If you GTM elsewhere, this doesn't matter.
The new consumer projects going to market with cryptonatives that have the most staying power right now have a prosumer angle.
Some examples executing this well …
Hypersub: NFT subscriptions for crypto artists
Paragraph: publishing tools for crypto creators
Farcaster: protocol + community for crypto builders
Dexscreener: realtime dex analytics for crypto traders
Bounycaster: labor marketplace for crypto companies
OnceUpon: blockchain explorer for superchain builders
First appeared on Farcaster.
